Search Engine Optimization (SEO)
While there are standard acceptable practices for Search Engine Optimization, just as there are for creating a Motion Picture, in the end of the day, there is a certain art and a little magic instilled by the Director to create a great Motion Picture. In the same way, a little art and magic is needed to Search Engine Optimize a website and make it great.
INSIGHT Web Productions employs all the standard practices such as:
- Client Interview
- Keyword Analysis
- Analytics Programming
- Keyword Optimization
- Competitive Keywords
- Opportunity Keywords
- Content Creation and Targeting
- Meta Tag Creation
- Page Titles
- Descriptions
- URL Optimization
- Image Optimization
- Baseline Establishment
- Goals and Metrics
- And much much more.
Beyond the basics, we have learned through training, trial and error, what amounts of each of the above create the best recipe for success for each type of business or individual client that hires us.
One thing we have learned is that honesty is the best policy. Building a website or altering it for the benefit of both our Clients and their Users always creates the best results. Making a website truly reflect its services and products and the company or individual themselves creates the best results all around. Additionally, we concentrate heavily on the input of our Clients. The input of our Clients is often the ‘Magic’ that creates a great program.
Beyond the above, INSIGHT Web Productions will employ other Search Engine Marketing (SEM) Services and Programs to provide a complete enterprise marketing solution to meet our Clients exact goals and needs.
INSIGHT Web Productions understands the importance of both identifying and meeting client needs and expectations. To be considered successful, any marketing program should generate at minimum twice the revenue when compared to program costs, or 100% return on investment (ROI). In other words, if you invest $250,000 in marketing initiatives, resulting revenue from those initiatives should generate at least $500,000 in new business.
Search engine optimization is no exception to this rule. In many instances, studies have proven that search engine optimization, when properly executed, yields the highest return on investment over any other marketing medium. Potential customers referred from search engines are actively searching for your product or service offerings and are highly prequalified the second they land on your web site. Unlike radio, television, or print advertising, search engine optimization delivers each and every time individuals who are actively expressing a substantial interest in who you are and what you do. No other marketing avenue can even come close.
Effective search engine optimization requires a great deal of planning, research, and strategy execution. In order to be successful, expect to invest in search engine optimization the equivalent of an annual salary you would otherwise allocate for a full-time marketing employee.
